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You’ve probably heard the saying “the more things change the more they stay the same”. I entered the game (network marketing) just as the internet was ramping up, about the same time you didn’t need to be a bodybuilder to hold a cell phone to your ear (remember the bricks of past years?). We were essentially told to write that proverbial names list (you’ve heard it – by 21 you know 2000 people… ) and start calling – did that ever work?

Not knowing much about the industry we simply used the products we purchased monthly and attended every training we could. We were lucky, we benefited from the products our company of choice produced so personal consumption was never an issue.

Like so many people we got no’s pretty well everywhere we turned but with sheer persistence eventually found and trained some great people and our business took off.

Fast forward 10 years it’s time to bring our MLM business online – why you may ask. Simple, while the essence of network marketing is the same, marketing methods evolve and change over time. One of the hallmarks of the 21st century is “You Inc”, or personal branding.

Thanks to the internet I’ve developed what I call a hybrid model, using the best offline MLM business strategies with online strategies. This means real approaches where I can send people to a web based presentation or do a one on one presentation if local, and attraction marketing through social media and content marketing to extend my reach.

Online is definitely a learned skill which for me at least has and is taking time but is absolutely worth it. “Brand you” will get you so far offline, and we have built teams in numerous countries just to prove the point, but online you’re only limited by your belief in yourself and the effort you put in.

Key lessons from my journey so far:

• Pick the right guru (s) to follow
• Throw some money at quality training, it speeds up the learning curve enormously
• Invest in personal growth on a daily basis. Network marketing / internet marketing is often called a personal growth course wrapped in a compensation plan – your income grows as you grow
• Have an advertising budget
• Find your voice – don’t give your voice to someone else. Sure you can outsource your content (assuming content marketing is part of your strategy) to oDesk and the like, but rolling up your sleeves and creating your own content gives you authenticity
• Be patient – it takes time but it does take
• Have a daily plan of action – social marketing can drain your time. Never forget it’s only part of the answer, you still need to daily prospect
• Find a company to align yourself with that supports online marketing as part of the mix
• Don’t be afraid to look outside your company for the training you need
• Persistence – stick with it. Seriously, if there is one skill that trumps all others this has to be it

Have you ever noticed that many people build beautiful websites, but fail to market them in a way that brings adequate traffic and revenue? Numerous business owners simply don’t understand the basics of learning to market their home business website. This is unfortunate as few, if any people ever get to really appreciate their hard work and the online business owner fails to generate income.

Most people neglect to invest in their home based business education. Just like any other business, a home based business must be managed by someone who is well versed in marketing. It is not necessary to pay a university for an expensive marketing degree. Many tips, tricks and techniques can be learned simply by emulating those who are successful and understand how to market a business online.

Identify Your Target Audience

Successfully marketing your home business website will not only keep your business within the sights of your target audience, it will also remind your current customers of your expertise and popularity. Getting and keeping your name in the public is paramount for success.

When you run your business primarily from your home business website, you cannot forget how powerful the internet can be. Even if you are also running your business in a physical location by selling physical products, having an online presence will allow them to easily identify your goods as potential purchases without leaving the comfort of their homes.

Keep in mind that it is also important to learn about the wants and needs of your customers. If you properly identify your niche, this will help in marketing your online business. Knowing the demographics of your customers and what interests them will also help when designing your home business website. You want an online presence that appeals to your target audience.

Check Out the Competition

One way to revamp your strategy for marketing your home business website is to simply take a look at your competitors’ websites. This is a quick and easy way to get ideas on what may be working to draw your customers. If you are working to optimize your website for the search engines, it may also be helpful to determine what keywords your competitors are using. The use of keyword research tools can make this process a lot easier when marketing your website, but keep in mind that there can be a big learning curve for many of these tools.

The internet has become the ultimate place to do business with people from around the world with so many opportunities for communication and business available at a single click of a button. An ordinary person such as yourself is actually capable of setting up an online business, selling products and services online, and of course earning profit without needing to leave the house for work 8 hours a day. The only thing that’s stopping the success of earning money online is the uncertainty and lack of knowledge on how to be able to do this.

Yes, people are actually unsure about how they should start their online businesses. They are given the fundamental knowledge, which is setting up a website and putting up their products online, but the steps and the cost-efficient ways on how to do so are explained in very vague and sometimes intimidating methods. So-called “gurus” of online marketing would tell you that you have to learn very technical tricks and techniques when setting up a business and promoting it online, giving you steps that are so complicated that you just want to drop the whole idea and go back to working day and night from Monday to Friday.

This doesn’t have to be the case. You can easily set up your blog or your website using open source software or platform and you can build it by adding features, new content, and the like without having to spend a hundred dollars a month. One of these software is WordPress and with the right tips and knowledge on how to set up a business through this platform, you’ll be able to create a website that looks nothing like a blog on WordPress but is just as easy to use and fun to work with. What’s more, it’ll be just as easy to advertise and market your website that you’ll be earning profit in the same span of time as regular website owners as well.

Where can you find resources that’ll teach you how to use WordPress to set up your legitimate home based business online? There are hundreds of home study courses that cater to beginners and newbie online entrepreneurs who are just starting out and who want to build their websites in the most cost-efficient way as possible. You need to find a WordPress tutorial course that uses simple yet understandable language in teaching the basic techniques and steps on how to set up a website, how to install plug-ins and niche templates, how to promote and advertise your website and products, and of course how to earn significant profit online after investing only $6 – $10 a month.

The only thing that might be of particular difficulty is actually finding the product itself. Start searching now for the best WordPress course online and you’re on your way to success in no time. Make sure that you choose the course that speaks your language, that has everything you need to learn how to use the WordPress platform for your business, and how to make money out of it.