« Older Entries

Change Management Presentations – If You Have to Make Multiple Points Use This Structure

If you were to listen to the advice of most keynote speakers they’d say there there’s a simple recipe for making a presentation: make and point then tell a story.

But keynote speakers don’t have to make presentations that contain data or analysis. So what do you do if you have to present complex information or make multiple points for just one slide? When this happens you more than just simple advice, you need a system.

Probably like most of you I often have to do complex analysis. Sometimes it can involve gathering data over two or three different organisations. For example a few years ago I completed an analysis for a UK criminal justice system. I had to build a picture of how three different organisations worked together and problems that resulted from the interactions.

I had to explain the consequences of the following points.

1. Some police officers have to leave the scene of the crime without gathering all the statements
2. There are frequent late submission of police reports
3. There is a lack of clarity between prosecutors and police
4. There are poor arrangements in place for the provision of legal aid
5. There are often court cancellations due to lack of preparation (I actually had 10 points to make).

Here’s how I did it.

1. Soon after opening the presentation I explained that I had 10 key points to show them about the failure of the criminal justice system. I specifically mentioned the number of points so that the senior executives could track progress through the presentation.

2. I gave each point its own slide. And in-between the points I repeated the same slide which showed a blueprint of the system. This helped the audience to remember and understand how the whole thing knitted together. It also re-grabbed their attention by moving between the picture and the points.

3. After every point I reintroduced the blueprint but with a different part of the picture circled in red. This had the effect of:

a. Drawing attention to that part of the picture

b. Moving the executives mentally through the presentation and picture.

I recently met an executive who had been at the meeting. He mentioned how much he still remembered from the day and the simplicity of the structure I used. So here’s my advice to you, steal my system, use it and refine it. If you do you’ll get more than change from your presentations, you’ll get remembered.

Tags:

Cancer Research Presented at Naturopathic Oncology Conference

I recently attended the Oncology Association of Naturopathic Physician’s 2012 Convention (OncANP) in Carefree, Arizona, where I presented breakthrough research to over 300 integrative Naturopathic oncologists. My lecture was on Galectin-3 as a new culprit biomarker for cancer and numerous life-threatening diseases. I also shared research on the critical role of Modified Citrus Pectin (MCP) as the foremost Galectin-3 blocker and an important nutritional adjunct for supporting long term health.

OncANP is a naturopathic organization whose members specialize in the treatment of cancer. A major focus of the association is to provide members with advanced training in the rapidly expanding field of naturopathic oncology, in order to improve quality of care and patient outcome.

It’s truly rewarding to share cutting edge research with the medical community, demonstrating Galectin-3′s role as a chronic disease culprit, and Modified Citrus Pectin’s ability to promote health and prevent disease. Modified Citrus Pectin offers a number of remarkable health benefits, which include binding and blocking excess Galectin-3 molecules throughout the body.

Role of Galectin-3 Molecules
Galectin-3 is produced naturally in the body, but new research proves that elevated levels can lead to serious health conditions like heart disease, chronic inflammation, fibrosis, metastatic cancer and organ failure. In cancer, Galectin-3 promotes tumor growth and metastasis by acting as a sticky cell surface protein allowing malignant cells to aggregate, proliferate, attract blood vessel formation and metastasize.

By binding to and blocking excess Galectin-3 molecules, Modified Citrus Pectin disables this rogue protein. In this way, Modified Citrus Pectin prevents Galectin-3 from fueling cancer and wreaking havoc throughout the body on cells, tissues and organs.

A new blood test that measures circulating levels of Galectin-3 as a risk factor in progressive heart failure is now approved by the FDA and covered by most health insurance. This test can also be used by practitioners help to determine risks of damage in other organs, including the liver, lungs, brain, kidneys, and others, as well as risk and progression of metastatic cancer.

MCP for Detoxification and Immunity
New peer-reviewed studies also demonstrate the ability of Modified Citrus Pectin to significantly enhance immune function, particularly cytotoxicity against cancer cells. Published clinical research demonstrates Modified Citrus Pectin also reduces dangerous heavy metals in the body. MCP is proven to remove lead, mercury, arsenic, and cadmium, without lowering levels of essential minerals. (When toxic body burden is elevated, I recommend a gentle, yet highly effective heavy metal detoxification program using Modified Citrus Pectin together with an in-depth phase two detox formula, which includes sulfured botanicals, antioxidants and nutrients to support the deeper removal of toxins from tissues and organs.)

Synergistic Effects of MCP with Poly-Botanical Formulas
Groundbreaking new research also demonstrates that Modified Citrus Pectin works synergistically to inhibit aggressive cancer cell behavior, when combined with two of my advanced poly-botanical formulas: one for breast health and one for prostate health. Both the breast formula and the prostate formula have been previously researched, with multiple published studies demonstrating their abilities to slow cancer growth and metastasis without side effects. This latest in vitro synergistic study has been accepted for publication in the journal, Integrative Cancer Therapies and was shared during my lecture. The findings are extremely promising, showing that MCP in combination with either the breast or prostate formula, significantly further inhibits the metastatic processes of adhesion and migration of breast and prostate cancer cells, in a dose-dependent manner.

Honokiol for Cancer, Antioxidant and Anxiety Support
I also shared research on the powerful botanical compound, Honokiol. A large body of published data shows that Honokiol offers multiple health benefits, predominantly anti-cancer, anti-oxidant, neuroprotective and anti-anxiety effects. Honokiol is extracted from the bark of the Magnolia officinalis tree and is safe to use with conventional cancer therapies. Research demonstrates that Honokiol actually works synergistically with some conventional cancer therapies. It also is also shown to work synergistically with Modified Citrus Pectin for increased anti-cancer support.

The field of integrative cancer care continues to expand with cutting edge research breakthroughs and therapeutic advancements. The groundbreaking data that I shared at the 2012 OncANP event, and during other integrative medical conferences, continues to establish Modified Citrus Pectin as an important adjunct in the prevention and treatment of many serious health conditions, for which current available therapies may be limited at best.

Tags:

Your Home Business Website – The Importance of Learning How to Market Your Business Online

Have you ever noticed that many people build beautiful websites, but fail to market them in a way that brings adequate traffic and revenue? Numerous business owners simply don’t understand the basics of learning to market their home business website. This is unfortunate as few, if any people ever get to really appreciate their hard work and the online business owner fails to generate income.

Most people neglect to invest in their home based business education. Just like any other business, a home based business must be managed by someone who is well versed in marketing. It is not necessary to pay a university for an expensive marketing degree. Many tips, tricks and techniques can be learned simply by emulating those who are successful and understand how to market a business online.

Identify Your Target Audience

Successfully marketing your home business website will not only keep your business within the sights of your target audience, it will also remind your current customers of your expertise and popularity. Getting and keeping your name in the public is paramount for success.

When you run your business primarily from your home business website, you cannot forget how powerful the internet can be. Even if you are also running your business in a physical location by selling physical products, having an online presence will allow them to easily identify your goods as potential purchases without leaving the comfort of their homes.

Keep in mind that it is also important to learn about the wants and needs of your customers. If you properly identify your niche, this will help in marketing your online business. Knowing the demographics of your customers and what interests them will also help when designing your home business website. You want an online presence that appeals to your target audience.

Check Out the Competition

One way to revamp your strategy for marketing your home business website is to simply take a look at your competitors’ websites. This is a quick and easy way to get ideas on what may be working to draw your customers. If you are working to optimize your website for the search engines, it may also be helpful to determine what keywords your competitors are using. The use of keyword research tools can make this process a lot easier when marketing your website, but keep in mind that there can be a big learning curve for many of these tools.

Tags: